Born to be startupper

You don't have a startup because you work in a garage.

You are not an innovation entrepreneur because you have the idea for a "new" Facebook.

Doing business is a precise assumption of responsibility, towards different figures in multiple situations.

It is from these assumptions that Emanuele Crescini develops his reasoning around the startup ecosystem and in particular equity crowdfunding in Italy. As a financial advisor, Crescini has several investments on fundraising platforms behind him and co-founded an innovative startup for which he is a mentor. His advice, aimed at both founders and investors, is therefore the result of first-hand experience made up of successes as well as failures in an industry that has seen a very strong expansion in the last two years, but is certainly not sheltered from risk. Whether you are a financier or an entrepreneur, the fact is that you don't invest in startups to have a safe, short-term return. The leverage has to be that of innovation, the will to debunk a financial system that keeps 1.7 trillion stuck in accounts in the name of sacred savings.

Never make the conceptual mistake that money is the ultimate goal, Emanuele Crescini argues, money is the natural consequence of our choices. And the title of his book only makes it explicit: entrepreneurs, moreover entrepreneurs of innovation are born, not made.

So don't expect a handbook that guides you step-by-step to making money with equity crowdfunding, although there is no shortage of unmissable pearls of wisdom (on knowing how to communicate an idea, speedy decision-making, and business model validation), it is, however, a series of reflections all for you to fill in with your imagination.

Read, test, and then create. This is what Crescini has done in successfully approaching equity crowdfunding, and what he invites you to do.